Choose Doctors Without Borders (MSF) as your cause of difference
Every time you shop at Woolworths, you have the power to make a real difference.
By choosing Doctors Without Borders (MSF South Africa) as your cause on MyDifference, your everyday purchases help deliver life-saving medical care to people facing crisis, conflict, and extreme vulnerability across Southern Africa and beyond.
This is support woven seamlessly into your daily life. No extra effort. No additional cost. Just impact.
Why Choose Doctors Without Borders (MSF)?
Doctors Without Borders, also known as Médecins Sans Frontières (MSF), provides emergency medical care to people affected by conflict, disasters, disease outbreaks, and exclusion from healthcare. MSF works in some of the world’s most challenging environments, responding rapidly where medical needs are greatest and resources are limited.
When you select MSF South Africa as your MyDifference cause, your routine shopping contributes directly to emergency medical responses. From delivering urgent care in disadvantaged communities to supporting medical missions in countries affected by war and humanitarian crises, your choice helps ensure that MSF teams can continue their work without interruption.
Every rand spent at Woolworths becomes part of a larger effort to save lives, restore dignity, and bring medical care to those who need it most.
Choose MSF on MyDifferenceWhat Is MyDifference?
MyDifference is Woolworths’ new loyalty programme designed around a simple idea: you should be able to benefit from your shopping while also giving back to causes that matter to you. It replaces earlier programmes like MySchool MyVillage MyPlanet with a single, unified “get + give” experience.
Through MyDifference, you can earn rewards from your everyday Woolworths shopping while simultaneously supporting a cause you care about. Whether you shop online, use a virtual card in the Woolworths app, or swipe a linked physical card in-store, the same purchases that reward you can help fund critical work on the ground.
How Your Choice Makes an Impact
You don’t need to change how you shop or spend more to make a difference. Simply selecting MSF as your cause allows your everyday actions to support emergency healthcare. Each purchase contributes to sustaining MSF missions from the moment a crisis begins through to the very end of the response.
Your groceries, household essentials, and everyday purchases help keep clinics running, medical teams deployed, and patients treated when time and access matter most.
Select MSF Before 30 June 2026Why your support matters now more than ever
You don’t need to change how you shop or spend more to make a difference. Simply selecting MSF as your cause allows your everyday actions to support emergency healthcare. Each purchase contributes to sustaining MSF missions from the moment a crisis begins through to the very end of the response.
Your groceries, household essentials, and everyday purchases help keep clinics running, medical teams deployed, and patients treated when time and access matter most.
How to Support MSF in 3 Easy Steps
Step 1: Open the Woolworths App or visit MyDifference online
Step 2: Select Doctors Without Borders (MSF South Africa) as your cause
Step 3: Shop as usual — in-store or online — using your linked MyDifference card
That’s it. Every shop counts.