New York – The international medical humanitarian organisation Doctors Without Borders (MSF) and the VII Photo agency today launched “Starved for Attention,” a global multimedia campaign presenting a unique and new perspective of childhood malnutrition, a preventable and treatable condition that nonetheless claims the lives of millions of children each year.
Tested strategies to address malnutrition are effective and are showing promising results in many countries. Some, including Mexico, Thailand, and Brazil, have reduced early childhood malnutrition through direct nutrition programs that ensure infants and young children from even the poorest families have access to quality foods, such as milk and eggs. At the same time there is growing political will in Asian and African countries to replicate successful programs. The Starved for Attention petition calls for support to these efforts.